All posts by Andreas Lieberoth

Andreas Lieberoth

About Andreas Lieberoth

Andreas Lieberoth is an applied game psychology researcher at the Interacting Minds Centre, Aarhus University (DK), and an associated researcher and game designer at the Centre for Community Driven Research (CODER). His PhD was in cognitive and educational psychology. He can be reached via email at or on twitter @lieberothdk.

Dressing Activities as a Game is Enough to Shift Motivation

Or at least, that’s what  our study at Aarhus University found. Something had been bothering me for a while about gamification – both as a game scientist and as a psychologist trained in evidence based practice. All this talk of gamification involves a lot of hype and claims about game elements like badges, levels and achievements, but pundits never bother to dissociate the effects of each such mechanic. Would it make a difference if we removed, say, the leaderboards? What if we took all the game rules out? What if visually and verbally presenting something as a game is just as important as the game mechanics? Continue reading