Monthly Archives: May 2013

1.5-year experiment on gamification: Surprising results?

I conducted a 1.5-year-long field experiment on whether badges, which have been one of the main mechanics in gamification, had an effect on the usage activity, quality and social interaction within an eCommerce website. The data, gathered between December 2010 to the end of July 2012, consisted of the usage data of 3,234 users. The field experiment especially focused on whether providing users with clear goals and enabling social features (in form of enabling comparing badges) (2×2 design) affected the individual numbers of posted trade proposals, accepted transactions, comments and overall use activity. The users received badges for different beneficial activities, such as posting trade proposals, accepting transactions and posting comments.

Continue reading