Richard Bartle on Gamification: Too much of a good thing?

On May 4, 2011, at the Gamification Workshop of the Digital Shoreditch Festival in London, Richard Bartle rectified a few things in his own inimitable way, among them the abuse of his model of four approaches toward playing MUDS in much recent gamification discourse. Enjoy.
PDF of Richard Bartle's talk "Gamification: Too Much of a Good Thing?"
Here are the slides, and below is a video with some dangerous spikes in audio, so dial your speakers down a bit.

Watch live streaming video from digitalshoreditch at

(via Marcus Bösch)