Apparently as part of a larger orchestrated move into “gamification”, Saatchi & Saatchi S recently released the above marketing study deck on the topic. Kevin Slavin has essentially said all there is to say, so I’d rather quote him in full and then add some supportive footnotes. Continue reading
A world of sloppy thinking
Apparently as part of a larger orchestrated move into “gamification”, Saatchi & Saatchi S recently released the above marketing study deck on the topic. Kevin Slavin has essentially said all there is to say, so I’d rather quote him in full and then add some supportive footnotes. Continue reading