On first sight, assembly line production seems like the prototype of love’s labour’s lost for gamification: highly repetitive labour with no variation, constant productivity pressure with tight managerial control and serious consequences if anything goes awry. Employees work in strict shifts where every minute on and off work is monitored. How could one possibly afford a sense of agency, progress, autonomy, or any other engaging quality characteristic to gameplay in such a context? That at least was my initial reaction when, in 2013, a client* asked us to “gamify” operator stations at a lamp production facility.
Registration for the Gamification 2013 conference opens today, June 6. People interested in presenting can submit their papers for participation (see full CfP below), including research projects, gamification successes and failures, unanswered question about gamification, gamification metrics and processes, and methods of gamification commercialization. Continue reading
A Review of “Gamification by Design”
Gabe Zichermann and Christopher Cunningham: Gamification by Design. Implementing Game Mechanics in Web and Mobile Apps. O’Reilly, Sebastopol 2011, 169+xix pages.
In the course of but one year, “gamification”, the use of game design elements in non-game contexts, has managed to grow from a self-description used by some vendors and proponents to a placement on the Gartner hype cycle – and in the IT business, it doesn’t get much more ‘official’ than that. Yet the term still stirs hot debate. On one side, game designers and scholars despise the whole notion as an “inadvertent con” (Margaret Robertson). On the other, proponents counter that gamification already ‘delivers’ (in terms of numbers), yet is still in its infancy. Hence it would be premature to call foul on something so young, with no time to learn from failure and sort wheat from chaff. So who’s right, who’s wrong?
For one answer to this question, let’s have a look at the new book by Gabe Zichermann, Gamification by Design. Zichermann is one of the most public gamification proponents today, and chair of the Gamification Summit, now in its second iteration this September 15-16 in New York, where the book will be officially launched. Continue reading
This has been long overdue, but here they are: The collected slides (and some photos) of the Gamification Workshop at CHI in Vancouver on May 7, 2011. Videos and more to follow. Enjoy! Continue reading